[Breaking News] WWE Issues Cease and Desist Order to Legend Brutus The Barber Beefcake

TMZ.com is reporting that World Wrestling Entertainment has issued a cease and desist order to currently featured LCW Legend and reigning LCW Television Champion Brutus The Barber Beefcake.

WWE reportedly wants Beefcake to quit using one of the most recognizable handles in all of wrestling history in his new job as a coach on Hulk Hogan's Celebrity Championship Wrestling. They claim they own the trademark and note that Brutus quit using the name when he went on WCW a few years back.

Beefcake says the cease-and-desist is rubbish: His lawyers claim he's been using the name since 2000 without a peep from the WWE, so why all the noise now? Could it have something to do with the fact he's using it on Hulk's show?